Learn everything about marketing, production, creative services and the industry from professionals with over 20 years experience on different levels and in short condensed modules.
General overview of todays marketing landscape
B2B, B2C? Online and offline marketing. General strategies and examples. Introduction to knowledge sources. Different marketing philosophies and trends.
Introduction to different marketing areas
What is the difference between print, moving image, social media, web, web3, 2D and 3D, AR and VR?
Introduction to print marketing
What are the different Tools and Formats? Difference between Digital and Offset. How does a „printable“ file look like. Color spaces screen and print. What software tools can I use?
Introduction to video marketing
What are the different categories of video and film production? Which ones do I use for which task? Handling large files accross the internet. How to propperly place video online?
Introduction to Social Media marketing
Different plattforms and their uses. What are the key features of each plattform and how do I get the most out of it? Trends and overview of successful campaigns (B2B and B2C)
Introduction to podcast production and publishing
How do I plan a Podcast? What Do I need to record and edit it (Hardware/Software)? How can I publish a Podcast? (for example on Spotify, AppleMusic etc.)
Overview software tools for design and marketing
Which software do I need for what kind of work? Which ones are mandatory, which ones are professional, and which ones are nice to have? What is the difference between SaaS and self hosted Software? What does that mean for collaboration?
Introduction to analytics
General understanding of how to read analytics from different Platforms like Google or Facebook. What tools are there?
Creating campaigns and a good marketing mix
How do I plan a campaign and what is the right marketing mix?
Everything file formats
What kind of Formats are there, where are they used, what is the difference and how can I view them or exchange them? What implication have they for my workflow? What are Vector and what are raster graphics? What frame formats are commonly used on different paltforms. What are PDF, PSD, JPG, PNG, AI, ESP and when do I use them? etc…
How to write a professional brief
What information does a creative service provider need to work efficiently and do a professional quote? What kind of people am I talking to in an agency? How does an agency function? Who owns what? How do I negociate with creative service providers? General overview of pricing for different services and tasks. What are the „no gos“? What can I expect? Where does my responsibility end and where does the responsibility of the service provider start? How to read and compare quotes? How to assess the quality of the work before contracting?
Content creation for Social Media
How do I create, find, recycle content for Social Media? What are the different content categories? How do they work? Picture, video, hashtags, keywords, links, comments, mentions etc. How does a professional post look like on the different platforms? How do I structure my content creation workflow to be efficient in content creation? The power of comments. How do I work with comments and how to deal with shitstorms (or avoid them)?
Content creation for video and film
Storytelling and storyboard writing. Creating content and scripts for video and film productions.
Content creation for print
How to create content for Flyer, brochures, handouts and give aways etc?
Professional software tools explained (overview)
Free Software, Saas or self hosted software for Marketing, Content creation and analytics.
How to sell marketing and creative services
How do I talk to industry clients and partners? What is more important, creativity or the numbers? Company structures and their chain of command. Timeline for internal industry processes. Understanding the client, what does he really want? Where lies its motivation? Who really is the decision maker?
Introduction to advertising on meta services
How to use the meta ad manager, create ads and manage a campaign.
Introduction to google adWords
How to create google ads and manage them.
Deep dive into web and social media analytic platforms
Gain insights from analytics of how to alter campaigns for better results. Optimisation, keywords, organic and paid reach, A/B Testing and much more.