Marketing Strategy

Without the right strategy, you won’t reach anyone. Once the film or video is produced, it’s about choosing the right channels and placement to reach your target audience. We have the experience and the know-how. Video SEO and youtube optimization are only the beginning of a successful strategy.

Agile advertising concepts

Creative work from a solid base.

Many users today have a pronounced “advertising radar”. It is not about how well, how funny or how elaborately a spot, a video, a film or an entire campaign has been designed and produced.

It is about reaching your potential new customers at the right time on the right channel with the right address. Often you have only 3 seconds for all this.

We call this “emphatic marketing”. We first think of the customer’s point of view, do market analyses, create personas, adjust the entire strategy to it and at the same time integrate possibilities to react agilely to changes.

You will be amazed at what your customers expect from you, where your customers actually are and how they are changing. Ask us and find out.

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How does marketing work with film and video?

Strategic placement of film and video

Film and video on the net, what is there to note?

Your corporate film is ready. So that it can now be seen by your defined target group, and you have a multitude of possibilities with an even greater number of parameters at your hands of how you can influence and find the most user-friendly and efficient way to reach your customers.

Film on your own website? Is the technical infrastructure of the hardware and software ready? Where and in what size can a user find your film? Are the films responsively played out?

Are YouTube and Vimeo the right platforms for my corporate film? How do I deal with my film in social media? Are there any restrictions? Facebook, Twitter, Instagram, LinkedIn, Xing etc. all have their own rules for integrating film and video.

How do I link correctly? Where does the thumbnail come from? What is in the metadata?

Many questions to which we have the answers. Talk to us. We create a well-founded strategy for the best placement of your videos on the net.